Hired as a contract designer, I quickly took on a project management role. Although a passionate designer, I love working with clients from initial conversations through launch. Everyone knows what they want, but it is my job to make sure they are not only happy with the deliverables but that the deliverables are what they need to achieve their goals in the future. Within the first year, I doubled Brilliant Solutions’ client list and developed lasting partnerships with their customer base. I helped launch a new athletic platform, multiple websites and mobile apps, and a project monitoring software.
Many designers look at a website and see a design, a shell of content, or a linear user experience across navigation. Many believe if you deliver a website that increases traffic, then you have success. I disagree. A designer’s job is to understand the business needs and potential growth for the organization. We need to understand the users and the value we can deliver. Brand loyalty is hard to sell but if you can achieve through in a website or app, then you achieved success. That is exactly what I delivered to Brilliant Solutions’ clients. Increased traffic was the cherry on top.
I was the principal designer of Brilliant Solutions’ mobile apps. Our largest client was an athletic platform that provided events with a uniquely branded application for their race participants. With my assistance in the brand strategy and design, our app launched with huge success; the platform, Mile for Mile, was the first app to accurately track marathon athletes’ location throughout a race in real time. Additionally, I worked on an application that assisted users in their daily reading, studying, and prayers during Lent for countries around the world. In addition to many other projects, we also launched a project-monitoring app that showcased the client’s portfolio, created onsite project estimations, and delivered online contracts and spec sheets.