My mother, a teacher who worked in schools across the globe, wanted to continue touching the hearts and minds of children when she retired. Together, we decided to create a children's book that brought culture, language, and friendship together in a series featuring a small bug that loves hugs. The book market is notoriously difficult to get into, but with hard work, perseverance, creativity, and a great niche, we made it possible. Today, Hug-A-Bug is sold in Barnes & Noble, Amazon, and local retailers.
Over the last 5 years, Hug-A-Bug Travels has gone through 3 website designs. It’s been an empowering journey and I’ve learned a lot about an unfamiliar market. Over the last 5 years, our series has evolved; creating new market potential and changes within the brand and online media. Today, we have a successful online presence, along with 4 published books and an array of campaign materials and memorabilia.
After launching the website and selling our first book, we realized how much work we had ahead of us. Together, we promote the series at conferences, share our stories at schools, meet our readers at bookstores, and maintain an active social media presence on Facebook and Twitter. It has been an awesome journey, and I look forward to seeing it continually touch the hearts of children across the world.